In this TED Talk, Alexis Ohanian, one of the creators of Reddit, discusses the ways that audience participation can help to "make a splash" on social media. He uses the example of Greenpeace when they held a vote to name one of the whales they adopted--and "Mister Splashy Pants" got so many up-votes on Reddit that it landed on the "front page". Because of this enormous response and popularity of the name, Greenpeace began to make merchandise featuring Mister Splashy Pants, and the support from audiences grew. Eventually, the whale was given this name thanks to social media.
What a testament to the power that our networks can have on real world outcomes. This story goes to show that a lot can be accomplished and changed through social media. Social media experts have the ability to do something sensational, create a movement, all by posting something that gains enough traction.
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